The Hermes Society is Columbia Business School's leadership giving society. Once a year, the team behind the fund commissions a flagship print piece to solicit new and returning members to (re-)join.
Even before my time, the suite has been lavishly designed and produced. I kept the tradition alive while simplifying the message: a single emboss of the school's Hermes logo is pressed into a beautiful Mohawk paper serving as the centerpiece "call to action".
The photos shown here depict two years worth of iterations: a blue-on-white version and an indigo and blue version.