On the Rise

“What the hell do you mean they’re peeling on the second floor!?”

The dean's office at Columba Business School wanted to get the message out about recent accomplishments at the school. Reach was a big concern — at that particular moment in time, they didn't feel that a simple email blast was sufficient.

"Why not print a list of your accomplishments on the elevators?" I thought aloud. "Ok," they said.

I designed four vinyl applications that told four related success stories concerning academics, career advancement, student life, and high-level school initiatives. We had limited photography to work with for this partcular project, so making the typography shine was a huge part of the effort.