Faculty Posters

Portrait Poster Series

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Columbia Business School had faculty member poster campaigns in the past. They were nice.

They were also completely anodyne.

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In the mood board phases of this campaign, my team and I examined portraiture photographed by accomplished photographers. Many of the reference pieces seemed to be destined for editorial spreads.

At some point, I realized I wanted to get close up; a shot taken from the chest-up, no power posing or blurred libraries allowed. We experimented with different lighting styles and eventually wound up constructing a "confession-style" booth, with black flags bookending the model and filtered strobe lights below them like a console below and canopy above.

Typographically, I lusciously sized the professor's names and had first and surnames locked into one another, taking advantage of each unique opportunity for typesetting.

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Photography credits go to Laura Barisonzi and Jeffrey Schifman. Special thanks to Brett Essler, Laura Lechner, and Shakeela Najjar for their direction, leadership, assistance, and scheduling black magic. A shout out to all the makeup artists, photo assistants, and producers who made this possible. And a big thank you to the professors for letting me yell at them, ask them prodding questions about their research, and for letting me fuss about their hair.

© Kyle J. S. Picone
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